Aimee Panichella McKinney is the Chief Marketing Officer at Dunlap Bennett & Ludwig, where she leads branding, marketing, advertising, PR, and client engagement strategies. With a high-energy leadership style, she drives performance across marketing and business development teams. Her career includes a decade at Merck Pharmaceuticals, where she launched major products, followed by roles in e-learning and senior living, where she honed her expertise in values-driven messaging and relationship-based marketing. Aimee also has a strong passion for lifelong learning, having taught as an adjunct professor at multiple universities.